Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Sunday, February 19, 2012

It's All About Lilly: Join Women for Obama

Probably one of the best campaign videos I have ever seen. Of course, they had an amazing subject in the great Lilly Ledbetter.



The Zaftig Redhead. All Rights Reserved.

Wednesday, September 15, 2010

Rhode Tackles "THE BEAUTY BIAS: The Injustice of Appearance in Life and Law" in New Book

•Why, when over 1/6 of the population lacks access to basic health care, are cosmetic procedures the fastest growing medical specialty—with women accounting for 90% of the procedures?
•Why have beauty pageants for girls between the ages of 5-10 evolved into a billion dollar industry?
•Why, in representative surveys, have over half of young women reported that they would prefer to be hit by a car than be fat, and two-thirds would rather be mean or stupid?
Because we live in a culture of severe BEAUTY BIAS.

Deborah L. Rhode -- Legal Momentum Board Member and Ernest W. McFarland Professor of Law and the Director of the Center on the Legal Profession at Stanford University -- explores the answers to these questions, and addresses many other costly, time-consuming, and even deadly trends in THE BEAUTY BIAS: The Injustice of Appearance in Life and Law. In this sobering look at aesthetic demands in America, Rhode surveys the pervasive discrimination against people—many times women—over issues ranging from hairstyle to weight and beyond. "The kind of attention people once gave to the state of their souls," Rhode writes, "they now give to the state of their bodies. And too often, the result is far from constructive."

Drawing from both research and first-hand experience, Rhode tours the cut-that-throat-and-tighten-it effects of beauty obsession. We learn that:
•Attractive students receive more attention from teachers and classmates
•Overweight individuals are often assumed to have poor work habits
•Short males are penalized in hiring, promotion, and earnings
•Minorities spend billions in plastic surgery for Anglo-European features
•Waitresses can be restricted to specific weights, hairstyles and shoes, when it is rarely the case for their male counterparts

THE BEAUTY BIAS is a call to action, demanding we treat appearance "not just as an aesthetic issue, but as a legal and political one as well." Here, Rhode not only points out the flaws in current discrimination law, but offers a plan to temper America's ever-growing and destructive addiction to "beauty."
To learn more about the book, please visit THE BEAUTY BIAS: The Injustice of Appearance in Life and Law.

Friday, October 2, 2009

Why There's Still A Wage Gap (With Apologies To Peggy Olson)

Blog reposted in part, with permission from author Doree Shafrir. Originally posted on Jezebel.

A couple weeks ago on Mad Men, Peggy got recruited to go to another, much larger ad agency. Instead of saying yes right away, she went into Don Draper's office to see if she could get a raise.

She's a copywriter, but she gets paid much less than the other copywriters, all of whom happen to be male. And so she invokes the recently passed Equal Pay Act. "It's a law now," she says. "Equal pay for equal work." Don looks at her as though she's speaking another language. "Peggy, it's not a good time," he tells her. Then he asks her if she wants a drink.

When Peggy confronts Don, it's 1963, and the median annual income for women was around 60 percent of men's. Today, it's around 77 percent—a gain, to be sure, but hardly anything to be thrilled about. While some of the so-called gender gap can be explained by the fact that women tend to work in lower-paying fields—such as education and child care (I'm going to bracket the debate about whether these deserve to be lower-paying fields at all)—there's still a five percent wage gap for male and female college graduates, even after controlling for things like age, race and ethnicity, region, marital status, children, occupation, industry, and hours worked, according to testimony given in April to the United States Joint Economic Committee. The conclusion? "It is reasonable to assume that this difference is the product of discrimination."

But it's slightly more complicated, I think, and it raises uncomfortable questions about the differences between men and women—whether they're socially determined or not. A couple years ago, there was another study that focused on men vs. women in negotiations; men, it showed, will take the initiative and ask for things like more money or a promotion, while women will wait to be asked.

It's hard not to look at these studies and think about anecdotal evidence from my own life. At my first job out of college, I was offered just that salary: $25,000 a year. I didn't even think about negotiating. Sure, you could argue that I wasn't exactly coming from a position of strength, as a 22-year-old college graduate with little experience who was desperate for a job. But over the years, I saw how certain people—and nearly all of them were men—were able to ask for things that I wouldn't even have thought of to ask for: Extra vacation days. Bonuses. When I was in graduate school, better teaching schedules (and better professor assignments). A few years later, I was offered another job at what I now considered a laughable salary, $35,000 a year. I countered at $65,000. We settled on $57,000, with a guaranteed raise to $60,000 after three months. And I came up with a new motto: "You don't ask, you don't get."


Read the full blog and comments here.

It's time to update the Equal Pay Act, untouched since its passage in 1963. Go here for more information and to write a letter to your Senator -- The Paycheck Fairness Act has passed the House, but is stuck in the Senate and needs your voice.

Sunday, December 21, 2008

Arby's Commercial -- Do They Really Think it's Sexy, or has the Common Denominator Sunk this Low?

During this past weekend, I've had the misfortune to see the new Arby's commercial several times -- the one for their Chicken Cordon Bleu sandwich. The first time I saw it, I have to admit I was a bit dumbfounded. Then the more I saw it, the more the commercial started to annoy me. Now, I'm not a prude. I know that sex sells -- we see it pretty much everywhere, and it's nothing new. And certainly there have been crass commercials before this latest entry from Arby's. I also suppose that in the grand scheme of things, with all the trouble in the world not to mention right around the corner, the content of a commercial is not necessarily hugely important. At the same time, I've seen this commercial enough over the course of a few days that it felt necessary to comment. If the ad is going to get that kinda play, then it's fair game, right?

So anyway, here's the gist: a guy is lying on a bed, surrounded by flickering candles -- clearly a romantic setting -- and waiting expectantly for his girlfriend/wife to come into the room with his birthday surprise. The first time I saw the commercial, I figured she'd come in dressed in slinky lingerie or something else equally predictable. But, it turns out she's dressed in an Arby's employee uniform and carrying a tray of Arby's food -- okay, at this point it's just stupid but not hugely problematic. But if that bit of stupidity weren't enough, the guy is so excited/pleased/happy at the sight of her in the uniform carrying a chicken sandwich, that the Arby's hat appears -- boing! -- above his head. As if the hat graphic isn't phallic enough, the way said hat appears is rather, um, interesting. Obvious, even? Or was it just me? Seriously, Arby's can do better than this -- Superbowl quality this commercial is not. Has the lowest common denominator sunk to this level of ridiculousness?



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Copyright 2008. The Zaftig Redhead. All Rights Reserved.

Monday, September 22, 2008

Just What Every Woman Needs: A Wild Cherry Steam Thing

In this critical election year, women will most likely be the deciding vote. It's quite a responsibility, really -- the direction, indeed the future of a nation rests in our hands. As such, women are more engaged than ever -- 18 million cracks in the glass ceiling don't lie; neither does the fact that pay equity is front and center this election season.

In many ways, this decision-making power rests well with women. We're comfortable with it. We have long been the primary family economic and social decision makers -- whether it's buying the family home, choosing a car, when to go to the doctor, or what laundry detergent or mustard to buy. Marketers have long known this, and therefore target women directly. Unfortunately, their advertising has not necessarily caught up with women's key roles and critical decision-making positions. Take this ad... "A woman has needs. And right now I need this wild cherry steam thing." All this shit happening in the world today, and all they think women can think about is a snappy new red washer/dryer set? Now, as you all know, I am not without humor, and I appreciate clean clothes as much as the next person -- perhaps more. But this ad is whacked. All I could think when I read it was "Huh? WTF?"


Personally, I think women have more important needs. In fact, I am quite confident we do. Let me enumerate -- for the benefit of the manufacturers of the LG steam washer and dryer and their marketing "gurus" -- just a few of the things that I need, in no particular order.

1) Got equal pay? Um, no. Well, women did just get a one cent raise -- the average went from 77 cents on the male dollar to 78 cents. Woo Hoo. So let's start there -- pay us fairly, and I can buy your fancy appliances.

2) How about a fair and balanced judiciary? So the precious few civil rights and liberties women do have are protected. And so when I sue your ass for sexual harassment and pay discrimination, I have a better than 5 percent chance of winning -- which are the current odds, by the way.

3) While I'm on the subject of the judiciary, hands off my reproductive rights, okay? And let's make them real -- ensure docs are trained in abortion techniques and women's health; make sure hospitals have to offer emergency contraception (even the Catholic hospitals); ensure Rx drug plans cover birth control, especially if they cover Viagra; teach comprehensive, age-appropriate comprehensive sex education in our schools; repeal the global gag rule and increase national and international family planning funding. Course, the more kids I have the more I'm gonna want your fancy washing machine, I guess.

4) How about a basic guarantee of paid family and medical leave, and paid sick days while I'm at it. Yes, we have a federal FMLA law now, but lots of folks don't take advantage of the protections because it's unpaid. If you work in a job with no vacation or paid sick time, then you're shit outta luck. This country's work/family policies are the joke of the developed world -- hell, lots of "underdeveloped" countries do better than we do. Gimme some time off, and I can do my laundry in your super dupper machines.

5) Can you say health care? I knew you could. We need comprehensive, universal, affordable, high quality health care. End of story. 'Nuf said.

6) How about the best public schools on the planet? And affordable colleges so that everyone can explore and reach their full potential. This isn't just the right thing to do, it's the smart thing to do -- it's about global competitiveness and national security. You want smart workers who can build your washing machines? Then we need to do a lot better by our K-12 system and make college more accessible. Oh, wait, you probably outsourced those factory jobs overseas, didn't you? Made in China? Or maybe you just outsourced your advertising efforts -- which would explain your piss-poor ability to relate to American women in this particular ad.

7) Stop violence against women and children -- rape, incest, domestic violence. We need better enforcement of current laws, more funding for prevention and victim support programs, and fundamental social change that tips in favor of simply not tolerating this crap. Can your washing machine, which you seem to think is what women really long for, take care of that problem, please?

8) I hope your cherry red washer/dryer set is energy efficient, 'cuz our environment is in a world of hurt. We need more research and federal support for alternative energy sources, more recycling, environmental education in the schools, better public transportation, etc.


Okay, so I'm on a rant, but damn! These ridiculous ads make me a little crazy. So tell me, what do you really need this election season? Do tell....


Copyright 2008 (text only). The Zaftig Redhead. All Rights Reserved.